Top 3 Social Media Marketing Trends That Will Rule in 2019

In a fast-paced world where Social Media platforms change more often than we like it, 2019 will once again see major changes in the way you use social platforms to promote your business.

In 2018 we saw a rise in Instagram and LinkedIn features that changed the way we create content for these platforms.

You may find yourself wondering: “what does 2019 have in store for us? Let’s have a look at the top 3 trends for 2019 and how you can embrace these to promote your business on social media.

  1. Video content
  2. Micro-influencers
  3. Personalization

1. Video Content

Video content has been growing at a fast rate in the last few years and will continue to lead in 2019 as preferred content by platforms such as Facebook and Instagram, followed closely by Twitter and LinkedIn. This is the year where the internet will catch up with TV. Creating video content will be favoured by platforms like Facebook and your organic reach will be higher especially for live video on this platform.

Not everyone is natural on camera but there are tools like Animoto or Lumen 5 that can help you create videos on the go. Research shows that videos between 20-90 sec will get the best reach.

2. Micro-Influencers

The rise in social media influencers has soared in recent years, and the prices for their services have also skyrocketed. This lead more businesses to look at other alternatives, including micro-influencers; most of the time they have less than 10,000 followers, but their followers are much more engaged and their services are cheaper.

These smaller names are currently not massively targeted by advertisers, so they are trustworthy and down-to-earth. The marketing potential is very high and brands will recognize this in 2019.

3. Personalisation

When companies like Amazon and eBay know better than you what you like based on that you purchased before, with platforms like Netflix showing you what to watch based on what you previously watched. Consumers are expecting enhanced personalization when it comes to the emails you send, content you create and share plus previous purchases.

And we are not even taking into consideration the platforms like Google and Facebook which know us inside out and use the information to personalize our experience online. Reaching your audience with personalized messages and experiences can work wonders for your business. According to Epsilon research indicates that customers are more likely to make a purchase when brands offer personalised experiences.

All these developments and trends that are expected in 2019 will change our life as small business owners for the better; we can make our marketing really sophisticated, provide new ways to connect with our audiences and overall enhance the consumer process.